Customer Insight

This project aims to improve the service we deliver through better understanding our customers and their needs.

What did we set out to achieve?

• To embed a customer-centric approach
• Use customer insight techniques to improve service design and delivery of priority outcomes within the Hampshire and Isle of Wight authorities

What have we achieved so far?

• Raised awareness with senior officers and members of the value of understanding our customers better
• Collaboratively procured Experian data and consultancy for all the Hampshire and Isle of Wight authorities, with a significant saving on the standard price
• With Experian, carried out a first pass customer segmentation, using common classification across Hampshire
• Produced a simple profiling tool allowing users to easily compare and use data at ward level

How can your council benefit?

Please contact us if you are not yet benefiting from our projects or wish to take part.

To find out how your council can get involved, please email karen.edwards@rushmoor.gov.uk.

Karen Edwards, Head of Strategy and Communications, Rushmoor Borough Council Karen.edwards@rushmoor.gov.uk